Over the weekend while the Super Bowl was the topic of most conversations leading all the way into Monday morning, there was another type of bowl on that was going on. The Puppy Bowl. For the past seven years, Animal Planet has teamed up with local pet adoption agencies and feature a cute line up of puppies that are looking for homes. The two hour show consists of puppies running around interacting with one another and being just plain cute. Even the audience gets involved by being able to go online and voting for the MVP of the show. At the end, the MVP is announced and if you were like one of my roommates in my house that was really into the show it was exciting to see your puppy win.
This is a great public relations tool since not only is the audience being entertained because not everyone is into football or the Super Bowl, but it is also trying to bring awareness to pet adoption. Every day there are animals out there who are abandoned or abused and are in need of a good home, so by creating this show which has been a success for the past seven years is a great way to bring about awareness and give dogs and cats homes. How they do this is throughout the show a graphic continuously pops up and encourages people to go to PetFinder.com and adopt a dog or a cat that is in need of a home. It is almost impossible to not want to go to this site after watching two hours of just dogs running around being cute. Even the dogs featured on the show, as well as cats, are adoptable. However, they do go for a high price. Either way this PR tool is smart and will hopefully increase the pet adoption rate over the years.
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