Five PR Tips for Greeks

The other day I came across a blog that is geared towards Greeks. On the blog site there is a variety of different posts that are categorized to help those who are in Greek Life to read what they find helpful or most interesting. What I found the most interesting was a post about public relations tips that can be useful to promote your sorority or fraternity. The top five tips were:

1. Respect Your Brand

2. Facebook is not the "know all end all"

3. Engage, Engage, Engage

4. Get on Twitter

5. Involve your alumni

After reading over how each of these tips can be useful, it made me realize how public relations can be extremely important when it comes to promoting and maintaining relationships with the community, alumni, parents, and other greeks. It is so simple to use public relations and yet I feel like sometimes as members of a sorority we overlook it. So many people are now using the internet and are getting caught up in the social media craze. It is important to be up to date with everything that is new and meet the needs of the latest demands. Twitter, for instance, is huge. For my sorority, I run the Twitter page and try to follow other chapters and sororities and fraternities so my chapter and myself can stay updated on what is going on in the Greek community. It is a lot like blogging, but in a smaller form. It is quick and to the point and can easy inform anyone on what's going on and what to look forward too. Also, the tip on respecting your brand really sticks with me. When joining a sorority or fraternity ultimately you are joining a brand and it is your job to promote it so it is important to make sure that everything correlates so people understand who you are and what you are.

The blog goes into more detail about each tip and if it all interested visit the website: http://www.blog.webgreek.com/2011/03/five-pr-tips-for-greeks/

A Simple Reblog

The other day I was searching around on a blog site called, Tumblr for random pictures and quotes since a friend had told me about the site being somewhat useful for those sort of things. As I visited the site I went through pages and pages of different content not really taking too much in, but enjoying myself as I viewed all the random things people post out of fun. One post however really came to my attention and it was about helping the relief efforts in Japan since they clearly have been hit with some terrible natural disasters. The post read something along the lines of for every so many reposts or reblogs that a certain amount of money would be donated to Japan by the actual representatives of the Tumblr site. As amazing as this idea sounds and I hope people did reblog the post if it actually was effective or not? And how do they keep track of every since reblog by their users?

If this whole public relations effort really was effective, I think that more people could be helped. A simple reblog doesn't take that much work and for those people who can't really afford to donate their own money can at least try to help. I think more blogging sites, or even other forms of social media should jump on this new trend and try to gain support for good causes. After seeing this on a blogging site and how many times I began seeing that same post as I scrolled through countless pages makes me proud to know that public relations can be put to creative and good use. Sometime public relations is used in such formal ways, but today public relations is really beginning to break out of its shell and reach out to more people.

Charlie Sheen Looking For Social Media Intern?

Just when we think Charlie Sheen has reached the highest level of crazy, it seems it just gets worse. This week what is now being called, The Sheen Team is looking for prospective college students who would intern for Sheen himself and run his Twitter page. (I wish I was joking about this, but it is serious.) The internship consists of 8 weeks during the summer working closely with Charlie Sheen and maintaining his social media, while increasing his followers and probably making he gets his daily dose of whatever he is f***ed up on. (The last part wasn't in the description, but more than likely I'm sure it comes along with the gig even if not stated.)

Personally, if this were for any other celebrity out there I would apply in a heart beat since I LOVE social media, but no way in hell would I want to work for this whack job. Sheen clearly needs some sort of help and if he doesn't get it soon, well I'm sure we all know what happened to Kurt Cobain and Anna Nicole Smith. Whoever is the PR person for Sheen needs to realize that even though he is getting the much wanted attention that every celebrity wants, however that's not what he needs right now. Trying to hire some poor soul to run his Twitter should be his last concern. Maybe cleaning himself up and getting back on the right track should be his main focus?

To read the actual description visit the site here: http://cs.internships.com/charlie-sheen-internship/

Newsletter: World Series

Here is a newsletter that I created for an event that my sorority organizes each fall.

Disney Junior

Since I am a fan of all things Disney, I found this article about a new time segment on the Disney Channel called, Disney Junior. To me it sounds a lot like Nickelodeon's Nick Junior time slot that I remember growing up on as a kid. This is exactly the intentions of the company because they realize the competition and are trying to target to a wider range of children from the ages of 2-7 instead of 2-5. By doing this they are hoping to redefine their brand image. New shows will be added to the line up, but Disney is staying true to its roots and incorporating the mouse himself, Mickey Mouse and the gang to still engage those who are entertained by them.

In my opinion, I think this is a great idea for Disney to try to target kids that might not watch the Disney Channel because there is nothing that really applies to them. Also, Nickelodeon has been doing this for a long time and now Disney finally is jumping on the bandwagon. It may have been long over due, but in the end I think it will be worth it for them. 

For more information, here is the article from ABC News:

http://abcnews.go.com/Entertainment/wireStory?id=12916930