Since I am a fan of all things Disney, I found this article about a new time segment on the Disney Channel called, Disney Junior. To me it sounds a lot like Nickelodeon's Nick Junior time slot that I remember growing up on as a kid. This is exactly the intentions of the company because they realize the competition and are trying to target to a wider range of children from the ages of 2-7 instead of 2-5. By doing this they are hoping to redefine their brand image. New shows will be added to the line up, but Disney is staying true to its roots and incorporating the mouse himself, Mickey Mouse and the gang to still engage those who are entertained by them.
In my opinion, I think this is a great idea for Disney to try to target kids that might not watch the Disney Channel because there is nothing that really applies to them. Also, Nickelodeon has been doing this for a long time and now Disney finally is jumping on the bandwagon. It may have been long over due, but in the end I think it will be worth it for them.
For more information, here is the article from ABC News:
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